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Research papers

The market research market in Europe, the USA and Japan and the major economic factors influencing it

This paper discusses the limited nature of market statistics on market research spend, and describes the development of a model of major economic factors which drive the growth of research spend in the UK. The uses to which this model has been put...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Derek C. Martin, Laurence W. Hagan
June 15, 1992
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Citation

Martin and Hagan (1992a, June 15). The market research market in Europe, the USA and Japan and the major economic factors influencing it. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-market-research-market-in-europe-the-usa-and-japan-and-the-major-economic-factors-influencing-it